The days of mobile websites may be numbered! The mobile site was born when more and more people started using their mobile as the preferred medium for browsing the web as opposed to the desktop browser. Most companies already had regular websites catering to desktops, so they merely started creating mobile versions of their website. But since then, there has practically been an explosion in the devices market with innumerable mobile devices of varying screen sizes and resolutions inundating it. There is no point in building two versions of the website when there are so many desktops, tablets, and mobile phones to cover. A smarter solution would be to make web pages adjust or respond to any screen size it is viewed in. Enter the Responsive Website.

How A Responsive Website Helps You?

A responsive website is one in which the web pages and their content scale down or scale up proportionate to screen size. So the user gets to view the same page on any device without resorting to any scrolling, zooming or resizing. The page makes full use of the screen whatever the size may be. This brand of responsiveness has been made possible with the concept of flexible layouts and the fact that using it image sizes can be altered on the fly!

One Site Fits All Devices!
The same website caters to different devices and screens at the same time. The responsive website design takes care of fitting the content into any screen size, without wasting any space.

Build One, Maintain One
Just think of the amount of time and effort that can be saved by not building separate websites for desktops and mobile phones now. And maintaining them too! Any time you add new content to your website, you need to make changes to both the versions. This can quickly escalate into a maintenance nightmare for websites with high content change rate.

One Direction No Redirection
There is absolutely no need to set up complicated server-side redirects to the two versions based on the device used for viewing the page.

The Flip Side Of It!
With the number of mobile phone users expected to grow, you would expect all businesses to jump on the responsive bandwagon. But all is not roses there too!It is not a viable solution to add responsive code to an already existing website to make it seamlessly adapt to screen sizes. Responsiveness is not always desirable. There are some cases where it is imperative that a separate website is built for mobile phones. For example, users expect completely different shopping experiences from mobile websites and their desktop versions.

So, evaluate if responsive is desirable for your website’s purpose, do a cost-benefit analysis over building a separate mobile site, before you decide to go the responsive way!

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Suganya is a well-experienced web developer, proficient in WordPress with an impeccable talent in handling multiple clients at the same time.

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