Call to Action Button: Above or Below the Fold?

A website designer’s professional life revolves around delivering clients the best results. CTA placement plays a significant role when building landing pages which is essential to encourage sales. A big question arises whether it has to be placed below or above the fold. You might be wondering what a fold is. It originated from the printing industry and referred to the line that developed with newspaper foldings. Above the fold is the space in a webpage that the visitor sees without scrolling further down. The area which is visible while scrolling down is called below the fold. A professional company offering a good web design in Chennai, like Digital SEO, will be able to help you figure out where and how to place the CTA in the right way. In this blog, let us discuss more on the role of CTA and how to position them for gaining excellent results.

All You Need to Know About Placing CTA Above or Below the Fold

The website content may appear different depending on the device used to log in. Most users do not want to search or look through the page to identify the CTA. Therefore, placing the CTA above the fold gives the best results as it immediately draws the user’s attention. Eventually, this may give rise to a lot of conversions. Digital marketing and web design experts claim that CTAs above the fold always provide the desired results. CTA placed above the fold is a good strategy most of the time as its visibility increases. A study report found that above-the-fold CTAs had approximately 73% visibility compared to the ones below the fold, which had only 44% visibility.

Placing the CTA below the fold makes it difficult for visitors to trace it while opening the landing page. You might consider it a bad idea, but it offers a lot of benefits in certain scenarios. When your website has a lot of information, it will be better if the user scrolls through them. CTAs below the fold work best when a customer needs to sign up. Users should understand what the business is all about before signing up, right? Therefore, in such instances placing the CTA below the fold is an ideal way to promote the business. As per marketing experiments, the CTA buttons below the fold increase the conversions by 20% when the website offers engaging, persuasive and valuable content.

Beyond fold, there are many things to consider while designing the website and placing the CTA buttons. All you have to do is ensure that the content above the fold engages the visitor in a way that makes them scroll through the entire page. If you focus on providing a lot of information to the customer before conversion, then below-the-fold CTA will be perfect for you. On the contrary, if you have already provided the user with all the information or if the person is reaching out to your website from another page or advertisement, then placing the CTA above the fold will be perfect.

More Information on Call to Action & Its Placements

The biggest myth while designing a website is to place the CTA above the fold, which helps the visitor to view the button immediately. But there is more to it. The call to action must answer all the questions from a customer’s point of view. There are a lot of factors that decide where you should place the call to action. They are:

Certain Visitors

Visitors who have a clear intention to convert are called certain visitors. They are likely to click the call of action button as they have already made up their mind to sign up, purchase or download the content even before visiting the website. They have only a little to learn about the service or products. In such instances, when you place the CTA above the fold, it is convenient for certain visitors to get what they want immediately by reaching out to the website.

Uncertain Visitors

Visitors in a complex preposition with the business, product, service or for those for whom the products and services are not useful are called uncertain visitors. It is not beneficial to place the CTA above the fold for these visitors. These customers have to be treated in a different way with more explanation about your business. You will have to convince them with as much relevant content as possible so that they will take the desired action. As most of the uncertain visitors have concerns about spending their money on unsure products or services, they must be addressed with extra information. All these can be done by placing the CTA button where the customer will likely convert.

Also Read: Guidelines For Responsive Typography: Choosing The Perfect Font Size

Learn How Devices Impact the CTA’s Position

How a visitor views your website entirely depends on the device they use to connect. As mobile phones have smaller screens with different layouts, they will display your website differently compared to a desktop. Website browsers also vary for every device. Therefore, you must carefully place CTAs with the device in mind.

Desktop users always view more on their screen, where placing the CTA below the fold also works great. But when it comes to mobile screens, people rush through their small screens, which develops a greater chance for them to miss the CTAs below the fold while scrolling. Thus, placing the CTA above the fold works great for mobile users.

It is a common challenge for web designers to decide where to place various elements of a website. The CTA button is the most vital thing out of the entire list to consider as it determines a customer’s commitment. It is not a good idea if you question their commitment before offering them a chance to see the benefits of your products or services. Jumping in too quickly will turn them away totally.

Endnote

Where should you place a CTA? A lot of factors decide it. CTA placement is more about understanding the target audience, who they are, how they interact with your business and what they want to accomplish. Marketing is a psychological skill; therefore, we have to spend more time analysing our visitor’s profiles and demographics before deciding on the CTA placement. For information of effective web designing strategies, get in touch with Digital SEO, one of the best companies providing excellent web design in Chennai, and boosting engagement in an unimaginable way.